Beyoncé's Ivy Park promo is the equivalent of a motivational poster
Beyoncé's on the cover of ELLE USA and ELLE UK to promote her new athleisure line, Ivy Park. Have you seen the ad yet? Go ahead. I’ll meet you after the jump.
I got chills listening to her narration. Ivy Park isn’t just a clothing line. It’s a MOVEMENT, damn it. Beyoncé should become a motivational speaker. Because she just inspired me to get up off my ass.
Notice how gorgeous and coordinated she is, even when she’s jogging in wedge sneakers. Unlike Taylor Swift, who face planted on a treadmill in an Apple ad.
For those of you who haven’t been tricked into liking Swizzy again (yet), did this give you a little satisfaction? Did you replay it several times?
Back to Ivy Park, the collection is really decent. That’s because it wasn’t designed by Tina Knowles, thank GOD. Athleisure is a huge thing right now, which celebrities like Rihanna and Kate Hudson are cashing in on. That’s cute, but us slobs in California have been walking around in sweatpants and flip-flops for decades. This is basically every blogger’s uniform.
Image credit: Ivy Park and ELLE