The show must go on
I feel like my favorite love song was written about a sandwich.
About a week ago, Kristen Stewart was caught cheating on boyfriend, Robert Pattinson with her Snow White and the Huntsman director, Rupert Sanders. In any other person’s life, this would be a heartbreaking but private matter. In Hollywood, however, the ripple effects go a long way.
Summit/Lionsgate has just released an official statement acknowledging, while not really acknowledging the affair:
While it is studio policy not to comment on the personal lives of actors, Summit is moving full steam ahead and looking forward to this November’s opening of The Twilight Saga: Breaking Dawn – Part 2. We are confident that the film delivers amazing entertainment for our passionate fans and general audience alike.
Stewart and Sanders’ timing could not be worse, because the pictures were leaked just a month shy of Breaking Dawn Part II promotion. How will the destruction of fans’ beloved “Robsten” affect the film? From what I can gather, zilch. This will be the last installment of the Twilight Saga, so die-hard fans will watch it regardless. Maybe with a bitter taste in their mouths, but Summit/Lionsgate can expect box office sales of eight or nine figures minimum. At least Stewart was generous enough to publicly gallivant with a director at the end of the series.
The fate of the Snow White and the Huntsman sequel however, is still up in the air. Will Universal want to keep a director that publicly humiliated himself by making out with his leading lady in a car? In my opinion, ethics isn’t a key player in business. In business, nobody argues with money. The franchise has so far grossed over $300 million worldwide. Besides, there’s no such thing as bad publicity. In fact, it could even help the franchise. The whole world knows what happened, and Rupert Sanders is now a household name. Even my dad was talking about it. This is a man that never keeps in touch with gossip, let alone a teen superstar, for that matter.
Finally, as Summit/Lionsgate said, promotion is moving full steam ahead. Pattinson is set for an interview on Good Morning America next week. Next month, he and his (ex?) girlfriend will be presenting an award at the Video Music Awards on MTV. Stewart and even the production company have released official statements addressing the issue, so… Will Pattinson talk about it? He’ll definitely be briefed on questions before Good Morning America, so the ball is in his court. It’s a question that he can’t avoid forever, though.
One of our journalism seminars was about what the public has a right to know. It seems like now we’re demanding too much. Up until last week, people have been shut out of Pattinson and Stewart’s personal lives, with only small glimpses of what’s going on behind the curtain. Now that Stewart has released her public apology, to People magazine no less, the floodgates have burst open. How can anyone not ask her about it? Here’s what she wrote:
I'm deeply sorry for the hurt and embarrassment I've caused to those close to me and everyone this has affected. This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I'm so sorry.
Some say that on a professional level, the statement was social suicide. As I said, there are no ethics in business. And an apology in person would’ve been sufficient in the real world. But Stewart just cuckolded the leading man of a billion dollar franchise and every teenage girl’s fantasy. The mea culpa is sincere, sure (Stewart is infamously blunt) but I think this is more an apology to the fans.
And the scary thing is, some fans feel they deserve an apology. There’s an interesting article about fans’ demands on Lainey Gossip. I’m a big fan of her site, so if you haven’t already seen it, please check it out.
When a celebrity like Stewart is put on a pedestal, it is so easy to knock them off. She’s been at the top of her game this year. Highest paid actor. Star of two successful movie franchises. Her film, On the Road premiered at the Cannes Film Festival. It couldn’t get any more symbolic than standing at the top of the red staircase at Le Palais.